Lead Ledger
Every lead, accounted for. The reporting service of Lead Pancakes follows each lead from the ad to the payment, and clients see one page of numbers a month.
The problem
Google Ads counts clicks and form fills. A local service business, such as a cleaner or a landscaper, needs to know something else: which ads brought jobs that were booked and paid. Without that, the ad budget goes to the clicks that look busy, not to the ones that bring customers.
How it works
- A customer books a service on the client's own website.
- Lead Ledger records the booking in the client's customer records (CRM), together with the ad that brought the customer: the Google click ID, the campaign and the landing page.
- When the job is paid, the payment is entered on the same booking in the CRM. Google Ads learns the result: the booking goes to the client's own Google Ads account, and later the amount the customer paid.
- Lead Ledger reads the advertising reports of the client's Google Ads account, and the client gets one page of numbers every month (every week, per market, with National Leads): spent on ads, bookings, cost per booking and paid jobs.
How it is built
- Infrastructure as code. Its hosting, database and secrets are declared in Terraform, so every change is code that is reviewed and versioned.
- The customer's consent choice is respected. Each booking carries the advertising consent the customer gave on the client's website; email and phone go to Google Ads only as SHA-256 hashes, and only when that consent allows it.
- Every job is counted once. One Order ID follows a job from the booking to the payment, so Google Ads never counts the same job twice.
What clients see
Clients see reports only. They have no controls in Lead Ledger: no settings to change and nothing to connect or run. Lead Pancakes staff run it for the agency's clients, on the clients' own Google Ads accounts linked to our manager account 182-588-6119. It is not sold or offered to anyone else. Lead Ledger is built and run by CodeLaw, the company behind Lead Pancakes.
Privacy, terms and contact
How Lead Ledger handles personal data is described in our Privacy Policy; its use is covered by our Terms of Service. Questions: info@leadpancakes.com, or book a 15-minute call.